Facebook Business add-on is created for setting up FB dynamic ads to promote products of your store to people who are interested in what you offer. Relevant items from your product catalog will be shown in FB feed of your potential clients.
To install the add-on, go to the Plugins area => Add New and upload the zip file you have downloaded from the Thank you page or from the email you received after the purchase. Click Install.
Activate the add-on and your license key.
1. Do category matching in the Category Settings tab.
It is important you match your product categories with Google product category attributes. Google attributes indicate the category of your item to help your potential customers navigate their way to your goods. The full list of product categories can be found here.
To start mapping your categories, go to Category Settings and click Add New.
First, select your website product category. Choose a corresponding Google category which matches this website category best. Click Save.
2. Add your FB Pixel ID.
Add your FB Pixel ID and toggle on more events. ViewContent, AddToCart and Purchase are included in the pixel settings by default.
Note that the add-on settings should be the only place you have your FB Pixel ID.
AliDropship original plugin: do not add your Pixel ID in the Head of your website.
AliDropship Woo plugin: do not add your Pixel ID in third-party plugins such Pixel Caffeine.
Make sure you have generated your product feed, uploaded it to your Ads Manager and connected it to your pixel BEFORE tracking events in FB Helper Extension.
Check this guide to learn how to set up your FB Pixel ID. You do not need to add the events in your Ads Manager you would like to track in case you use the add-on.
Once you have mapped all necessary categories, you can generate your product catalog and upload it to your FB account.
3. Enable the add-on in Dashboard.
Go to Dashboard, press Enable and Save.
4. Choose feed generation method.
There are two ways you can receive product data from the FB Business add-on:
a) Enable the Download toggle switch to download your feed in an XML file.
Your feed will not be updated automatically in your FB account. This method is recommended if there are no more than 1000 items in your web store and your do not make changes to them frequently.
b) Disable the Download toggle switch to copy URL of your feed. You will be able to schedule updates to your feed automatically without uploading XML files.
5. Choose categories to include in your feed.
Select a category/categories you want to generate your feed for.
6. Select currency.
Select currency to be shown in your FB ads.
7. Generate your feed.
Click Generate XML file. Once the progress bar has shown 100%, proceed with the download by clicking the green button XML file.
If the Download button is enabled, you will get an XML file.
If the Download button is disabled, copy URL to paste it in your FB.
Please note that if your business supports multiple languages, you’ll need to create a separate catalog for each language.
8. Upload your feed to your Facebook Ads Manager.
You can access your Ads account from your personal page by clicking the down arrow at the top panel => Create Ads.
You will be redirected to your Ads Manager. Click Close at the bottom of the page to continue.
Choose Catalogs in the top menu.
Click Create catalog.
Select E-commerce as your catalog type and click Next.
Name your catalog and click Create.
Continue by clicking View Catalog.
Once your catalog has been created, you can start filling it with your products.
In Data Sources you can choose how you want to upload your data feed: through a single or scheduled upload.
Choose Single Upload to upload the XML file you have downloaded from the add-on.
If you are interested in recurring uploads, select Scheduled Upload. Copy and paste URL to your XML you have generated with the add-on to set scheduled upload (daily, hourly or weekly).
Click Start Upload. FB Ads Manager will upload a copy of your data feed automatically at the frequency you set.
Once your data feed has been successfully uploaded to your FB Ads account, you may check the products by clicking View Products.
You can not only manage some certain products, but also create product sets for more control over the items you show in your Facebook ads. With product sets, you can filter groups of similar items you want to advertise in a particular FB ad. Besides, you can specify who you want to see your ads.
You can learn more about managing items in your catalog here.
To start creating a campaign, go back to Ads Manager and choose Catalog Sales as your marketing objective.