Google Merchant Center is a platform where you can upload your store information and product data to show on Google.
With the Google Merchant add-on, you can upload your web store to Google to make your goods available for Google Shopping Ad. Being one of the greatest marketing solutions, Google Shopping campaigns attract potential buyers to your website and boost your conversions.
To install the add-on, go to the Plugins area => Add New and upload the zip file you have downloaded from the Thank you page or from the email you received after the purchase. Click Install.
Activate the add-on and your license key.
To enable the add-on and adjust your general settings, go to GM Dashboard, enable the toggle switch and click Save. Please make sure you have checked the Category settings and Attributes tabs before generating your product feed. Submitting your product data to Google in the right format is important for creating successful ads.
There are two ways you can receive product data from the Google Merchant add-on: via XML file or URL of an XML file.
Enable the Download toggle switch to be able to download an XML file. Select a category/categories you want to generate your feed for. Please make sure your product categories match Google requirements (check the Category Settings paragraph set out below). Select currency to be shown in your Google Shopping ads.
Click Generate XML file. Once the progress bar has shown 100%, proceed with the download by clicking the green button XML file. If the Download button is disabled, URL of an XML file will be generated so that you can copy it and paste in your FB account.
Click Add New to assign your website category to a relevant Google category, which best describes your product. In other words, you need to get your categories compliant with the Google product taxonomy.
In the modal window, first choose your website category, then select a matching Google category from the dropdown menu. Click Save.
Google product category attributes indicate the category of your item based on the Google product taxonomy. Categorizing your products helps ensure that your ad is shown with the right search results. Google has a wide range of product data attributes. There are six of them, crucial to correct feed generation, available in the add-on.
Fields in the Values column (i.e. product attributes used on your website) are populated automatically. However, you might need to add some values manually if your product attributes come in a language that is different from English (for example, couleur, colore, Farbe, etc.). Click on the pencil icon to edit your product attributes. Use the Reset to defaults button to get back to the original values provided by the add-on.
Once you have mapped your categories and adjusted attributes, you can generate your product feed and upload it to your GM Center.
Google Merchant Center
To get started, sign in to your Google Merchant account. If you do not have one, click Sign Up.
Add your business details and click Continue.
Check the box to agree to the Google Terms & Conditions.
Verify your website URL by uploading the HTML file generated by Google to your website.
To upload the file, go to your cPanel => File Manager => public_html.
Click Upload at the top of the page and upload the HTML file.
Confirm the upload by visiting the link provided by Google (Step 3) and click Verify URL. Do not delete the HTML file you have uploaded to your cPanel to stay verified. After your website URL has been verified and claimed, finish the setup by clicking the Finishbutton. You will be redirected to your GM Center.
Add your business details in the Business information tab.
To add the feed you have generated in the add-on, go to Products => Feeds and click on the “+” button.
Select your target country (where your products will be sold and shipped) and language (content language of your target country). Click Continue.
Enter your product feed name and choose input method: Scheduled fetch (you will be able to fetch updates without uploading XML files every time) or Upload (to update your product feed, you will need to generate XML file every time you want to update your feed).
- Scheduled fetch.
Paste URL of your XML file in the File URL field and set up fetch schedule.
Give your feed a name and upload the XML file from the add-on.
You will be able to check your products as soon as the feed is uploaded to your GM Center. It may take Google a few minutes to display your feed.
Please refer to Google’s Beginners Guide in case you need further guidance.
In order for your products to show to users, you will need to create campaigns for your Shopping ads in AdWords. With the help of Shopping campaigns you can manage and optimize Shopping ad to promote your goods online. Shopping campaigns offer a simple and flexible way to organize your Merchant Center product inventory so you can easily create customized campaigns. Besides, there is a number of reporting and benchmarking tools for you to monitor and optimize your campaign performance.
Create a new AdWords account or use your already existing AdWords account and link it to your Merchant Center account in order to set up your Shopping campaign.
To request to link your GM Center to AdWords, go to the 3-dot icon menu and and then click Account linking.
Select Adwords and click Create account.
Set the timezone and currency for your AdWords account. Please note that you will not able to edit these settings later. Click Create.
As soon as your account has been created and linked to your GM Center, you may create your first shopping campaign, a set of related ad groups.
To learn more, please check this AdWords guide.