Adding an opt in form to your website is a great way to start collecting your visitors’ emails and improve your newsletter or autoresponder campaign. By doing this you take advantage of a valuable opportunity to turn one-time visitors into regulars and customers.

There are a lot of email marketing providers but the ones that we use are MAILCHIMP and AWEBER.


You can use Mailchimp service for collecting your subscribers' emails: it allows you to have up to 2,000 subscribers and 12,000 emails per month for free.

Step 1.

Register with

Step 2. Connect your domain to the account. After finishing the registration go to the Integrations tab. Select Website Builder → WordPress:

Enter your site URL and click Get Code:

Then copy the code and paste it to your website. Go to Customization → Head and paste it there:

Get back to the Mailchimp account and click Check Connection:

You'll see the notification that your site is connected.

Step 3. Now go to the Audience tab in your account → Manage Audience → Signup forms:

Select Embedded forms:

Please select Horizontal form and copy the underlined code snippets:

Step 4.
Go to your WP admin panel → Customization → Subscribe Form and paste snippets to the default code:

In order to check if you have set everything properly, please put some email into the subscription form on your website and click Subscribe

Don't forget to put your website address in your Mailchimp account, so visitors can get right back to your website once they signed up:

  • Go to Audience → Manage Audience → Settings:

  • Click Required email footer content:

  • Enter your website address and click Save:


AWeber has both free and paid plans, depending on the features included.

Step 1.

Register with

Step 2.

Go to your Aweber account → Sign Up Forms and click Create A Sign Up Form.

Step 3.

The theme has an already designed subscription form, that’s why you can skip this step and go to Step 2.

Step 4.

Enter your form name, select Basic Version settings for Thank You Page and Already Subscribed Page.

Click Save Your Form and proceed to the next step.

Step 5.

Click I Will Install My Form and select Raw HTML Version tab.

Copy the entire code and paste it instead of the default code that you have in Customization → Subscribe Form Settings.

Click Save Settings and you are done!

We can help you with email subscription form integration. Learn more about our service here: 

Also, you can benefit from one of our marketing services: We will set up a signup form and a bright pop-up to maximize your income. 

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