Q: What do I need to set up my first test?
A: Pick a product you want to optimize, create its duplicate and make the changes you want to try out. Add these products to a test. Hit the Enable test button. Make sure you have the Google Analytics Enhanced add-on installed before starting a test so you can generate reports later. That’s it!
Q; What Test URL can I use?
A: You can use any Test URL that comes to your mind. Just make sure visitors will understand what they're about to land on when seeing this link.
You can see how split testing works using this Test URL: https://elgreco.alidropship.com/superwatch/
There are two products in the test. You will be redirected either to Genuine Leather Watch With Copper Face or to Premium Genuine Leather Watch With Copper Face.
Q: How many tests can I run at a time?
A: You can run an unlimited number of tests at the same time.
Q: How many products can I test within one experiment?
A: There are no limitations on how many products to test. However, keep in mind that the more products you compare, the more time it takes to get conclusive results.
Q: How long should I run a test?
A: We recommend keeping a test running for at least two weeks to avoid seasonality or timing effects and make sure the results you get are conclusive and reliable. The fewer visitors your website has, the longer you’ll have to keep testing.
Q: Can I change test settings while the test is running?
A: Yes, you can change your Test URL, delete or add new products to the test. These changes won’t ruin experiment stats.
Q: I’ve been running a test for two weeks now. What’s next?
A: It’s time for you to track products’ performance. It’s important that you install the Google Analytics Enhanced add-on before starting a test so you can generate reports later. You’ll find detailed reports on each product variant in the Reports tab. Check your stats → pick a winner → remove the low-performer.
Q: Can I run tests without the Enhanced Analytics add-on?
A: Yes, you can. You won’t have a chance to generate reports, though.
Q: What product metrics can I find in a report?
A: We track:
- Visits: number of times users visited the product page
- Adds To Cart: number of times the product was added to the shopping cart
- Checkouts: number of times the product was included in the check-out process
- Purchases: the total number of times the product was bought
- Revenue: revenue from individual product sales
- Conversion rate: number of purchases divided by visits
What you see in your report are events, not unique visitors. In other words, if one person visits the product page 7 times without clearing their cookies, there will be 7 visits in your report.
Q: How can I check the report on the test that has already finished?
A: Yes, you can. The Enable test toggle manages the redirect feature (i.e. split testing itself). It doesn't affect reports.
Q: How can I tell what product performs better?
A: The add-on eliminates the guesswork from your decision-making process. Take a look at the statistics gathered on your products’ performance and see which one has higher conversion rates. Keep the champion, say goodbye to the item your customers liked less.
Q: What if there is no difference in performance between the products?
A: In case it’s hard to pick a winner, you can either keep the experiment running (maybe it just needs a few more days to show the difference) or you can give the modifications another thought and introduce bolder changes to see noticeable results.