Landing page is a standalone navigation-free conversion-centric page your prospects arrive at after they click your ad (in an email, social post, search ad, or other place on the web) or a search result.
On a landing page, visitors are way more likely to complete their purchasing flow as they can find comprehensive information about your product without having to search for shipping details, return policy, or customer reviews.
In short, landing page concept boils down to the Rule of One:
- One product
- One offer
- One action (=purchase)
Basically, the add-on consists of two parts:
- General settings you can find in your WP area
- The frontend drag & drop builder
To help you jump-start your work, we've put together a template - a sales funnel that looks like an article - you can adjust to your needs.
At the moment there’s one pre-made template available (new templates will be added regularly). This template is an amazing starting point for the layout and content of your landing page, and it is fully customizable.
Create a new landing page
To get started, click the Create New button.
Use the Add Product button to choose a product your landing page will be linked to.
In the pop-up, use the + icon to select your product. Close the window to continue.
Give your page a name. This name is for internal use only, so you can easily distinguish the landing page you need in your dashboard in case you have a few of them. Don’t worry - your customers won’t see it.
Next, think what URL you’d like to use with your landing page. This is the web address your prospects will use to visit your landing page. Add a few words that describe your offer best. This URL should give a firm understanding of what your visitors are about to see on this page. For example, it can read like this: yourdomain.com/best-orthopedic-cushion.
Click the Start Customizing button to be brought into the page settings.
The landing is made up of a number of content elements you can edit, remove or add to the page. As you hover over each element of the page, it will be highlighted so you can adjust its settings.
DRAG & DROP BUILDER
In the frontend builder, you'll find a number of elements you can add to the content area.
Add a new element
To add a new element, click and hold it, drag it to the place where you want it to appear on the page, and drop it. Please note that content elements (except for the Comment element) can only be added to the content (=article) area.
To remove an element from the page, hover over its name and click the trash icon.
Hover over an element, click the Copy icon. You’ll see the duplicate element below the original one.
To move the element to rearrange the page layout, grab the element and drag it to a different part of the page.
Customize an element
Hover over the element you want to edit. Depending on the element selected, you will see different customization options. Play around with the settings to personalize your elements. Some elements have additional options - click the gear icon to see more.
Sidebar is a great place where you can show a few banners. Please note that these images won't display on mobile. To hide the sidebar area, disable the Show sidebar option.
Highlight a word you want to edit. You'll see the editing panel. Here you can insert a link, change font size, underline, align, etc.
Comment can be added only below the article. You can customize pretty much everything about a comment: author's name and photo, comment text, images.
Switch between the pages
To switch between the two landing pages, use the dropdown menu in the top left-hand corner. The builder will automatically save changes when loading another page.
On a product page, you'll find product image gallery, the call-to-action button and FB comments.
Hover over a comment to edit the default content.
If you have the Bulk Discounts add-on installed, you'll be able to offer clients progressive discounts.
To show quantity options on your product page, create a discount rule in the Bulk Discount add-on's settings. You can learn more here.
When you’re done editing, click Save to save your progress.
You can undo and redo unsaved changes to your page using the Undo and Redo buttons at the top of the sidebar.
Exit the builder
You can exit the builder either by clicking on the close icon or by selecting the Landing Settings option in the dropdown menu. You will be redirected to the WP admin area.
Click the Preview button to check how your page looks. It will open in a new tab.
Use the Enable landing page switch to manage your landing page status:
- Enabled = published (everyone can see the page)
- Disabled = draft (only admins can see the page)
To create a landing page, go to the Create New tab in your WP admin area.
Landing page product
Here you can change the product your landing page is linked to.
Use the Edit button to change the URL and the trash icon to remove the current product and replace it with a new one. Click on the Add Product button.
In the pop-up window, select a new item by pressing the + icon. Close the pop-up.
It is important you set up your SEO settings before launching the landing page to get more traffic from queries on search engines. Add an engaging, yet relevant page title and meta description. Upload a featured image - it will show when you share the page on social media.
Page title - the 50-60 character page title shown on search engines results page.
Meta Description - the 150-160 character page summary shown on search engines results page.
Social Sharing Image - this image will be shown when you share a link to your store
on social media