The Lead Generation pre-made template is designed to capture leads to build your email list and sell a product at the same time. The template consists of one page and features one product. It integrates with Mailchimp and the Bulk Discounts add-on.

In this article, we'll cover such aspects of the Lead Generation template as page structure and integrations. In case you need guidance on how to create a new landing page and customize it using the front-end drag-and-drop editor, please refer to this guide.

HEADER

In the upper part of your landing page, you can add your logo and see the shopping cart icon in case you’ve enabled this option in the PRODUCT tab.

ABOVE-THE-FOLD SECTION

In the section below your header, add an eye-catching heading and a short bulleted description with key product information. Replace the default image with your own.

You can completely change the way this section looks by replacing the default elements with new ones.

Hover over the section and click the gear icon to add a background color.

The section shows product price. Price settings vary:

  • Strikethrough price only (if the Mailchimp popup enabled in the PRODUCT tab). As an admin, you always see both prices when editing your page in the builder.
  • Both old and new prices (if the Mailchimp popup is disabled and you have no volume discounts for this product in the Bulk Discounts add-on). As an admin, you always see both prices when editing your page in the builder.
  • No price (if you have created a bulk discounts offer in your Bulk Discounts add-on)

Read on to learn more about price-related combinations.

STORE FEATURES

Let your prospects know what your store can offer. Feel free to edit the default values or delete this section.

PRODUCT

In the PRODUCT tab, you can edit the product title, short notice below, and add some key facts in the Description field.

By default, the sale price is preceded by ‘Your price:’. Feel free to edit or to remove it. To make your sale price pop, use the corresponding color picker.

Customize the ‘Unlock my special offer’ button so it fits your brand.

By default, your visitors are redirected to the Checkout page when they press the ‘Unlock my special offer’ button. If you want to show your side shopping cart before sending them to checkout, enable the corresponding option.

When it comes to the product section, you have a variety of available options. Customer journey depends on what features you have enabled. Below you’ll find the list of combinations and scenarios.

Lead capturing OFF, Bulk Discounts OFF

  • Mailchimp account NOT connected
  • NO volume discounts created in the Bulk Discounts add-on

Your visitors will see both the original and prices. Depending on the side shopping cart status, they will either be sent to Checkout or will see the chosen product variation in the side shopping cart.

Lead capturing ON, Bulk Discounts OFF

  • Mailchimp account connected
  • NO volume discounts created in the Bulk Discounts add-on

Only the old strikethrough price is shown on the page. To learn the sale price, your prospect needs to enter their email address in the pop-up window. Once the email is submitted, your visitor will either proceed to the Checkout page or will see the side shopping cart (in case you have enabled this option).

Lead capturing OFF, Bulk Discounts ON

  • Mailchimp account NOT connected
  • Volume discounts created in the Bulk Discounts add-on

Product information shows both bulk discounts and prices. When a visitor presses the ‘Unlock my special offer’ button, they are either redirected to the Checkout page or shown side shopping cart (depending on the shopping cart status).

Lead capturing ON, Bulk Discounts ON

  • Mailchimp account connected
  • Volume discounts created in the Bulk Discounts add-on

Product information only shows bulk discounts hiding the price section. When a visitor hits the ‘Unlock my special offer’ button, they will need to enter their email address to learn the sale price.

EMAIL POPUP

To learn how to set up your email popup using Mailchimp, please refer to this guide.

DESCRIPTION

Description blocks consist of two columns. By default, there is an image and description (heading, text, unordered list). You can completely change the look by adding other content elements.

REVIEWS

This section shows actual masonry-style reviews of your product. To edit one of them, please go to the product details in your WP admin area. Other elements like heading and description are customized the usual way. The Landing Pages add-on automatically adds your product title to the reviews description.

To change the background color, use the corresponding color picker.

VALUE REITERATION

Here’s where you can restate your product value one more time. By default, this button has the same functionality as the ‘Unlock my special offer’ button in the product section.

Like the 'Yes! Claim my special offer' button in your header, this button is anchored to the product details section. In other words, visitors will be scrolled up to your product info when they click this button.

TRUST BADGES

This block does a great job of building trust with your prospects. You can edit the default images and texts if necessary or remove this section.

PAYMENT ICONS

Display icons of your available payment methods.

FOOTER

Add your contact information and change the default page titles in the footer area.

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