Here you can find answers to some of your questions.

  1. Is my store compatible with WooCommerce?

  2. How can I process orders?

  3. How can I connect Google Analytics to my website?

  4. How can I handle refunds in my store?

  5. How can I add more products to my store?

  6. Can I update WordPress, plugins and themes?

  7. How can I change the design (logo, favicon, banners)?

  8. How can I create a backup copy of my store?

  9. Can I change the theme of my store?

  10. How can I add different currencies to my website?

  11. How to set up different shipping options?

  12. How to receive payments via credit cards on my website?

  13. My website is not found on Google, what to do?

  14. I’m receiving spam in the contact form, what should I do?

  15. How to set up customers’ accounts

  16. How and when should I renew my hosting?

  17. How and when should I renew my domain?

  18. What do I need a cPanel for?

  19. What’s the first step to start marketing?

  20. How can I connect Social Media accounts to the store?

  21. How to verify my domain in Facebook Business manager?

  22. How can I configure events in my Facebook Business manager?

  23. I launched a PPE campaign but there are no sales. What should I do?

  24. What budget is recommended for marketing campaigns?

  25. How to evaluate the results of the marketing campaign?

  26. How much do I need to spend weekly on advertising?

1. Is my store compatible with WooCommerce?

Premium replica plugin that premium stores are built on is not compatible with WooCommerce. Please do not install it because you will lose all your settings, customization and products.

2. How can I process orders?

Please check the instructions on how to process orders.

3. How can I connect Google Analytics to my website?

To view traffic reports you need to connect Google Analytics to your website. You can configure your traffic report following the instructions from this article.

4. How can I handle refunds in my store?

Please check the instructions on how to deal with returns and refunds.

5. How can I add more products to my store?

There are several ways to add products to your website.

  • If you wish to import and edit products on your own, please use the instructions:

Importing products

Editing products

  • If you wish to add already edited products, follow the steps.

  • If you wish to add your own products, follow this guide.

6. Can I update WordPress, plugins and themes?

You can update plugins and themes whenever updates are available. For the smooth plugin work, please update the plugins every week at the admin area => Plugins. Please note that after the plugin update you may need to re-activate add-ons that came with the purchase: Facebook Business, Abandoned Cart, and GA Enhanced eCommerce. As for WordPress, please do not update it immediately after the release. It can take some time to amend all our plugins and addons to work properly with the new WordPress version.

7. How can I change the design (logo, favicon, banners)?

Your website is built on the El Greco theme. You can customize it in your WordPress admin area => Customization. For more info about customizing the theme including colors, logo and banners please check the article.

8. How can I create a backup copy of my store?

If you wish to make some significant changes on your website but not sure you’ll be able to restore previous settings, we recommend creating a backup copy of your website.

9. Can I change the theme of my store?

It’s possible to switch your theme to any other theme supported by AliDropship original plugin. Please check it here to view the list of available themes.

To download a free theme open the theme page and click the “download theme” button.

Once you have downloaded a theme, enter your WordPress panel and go to Appearance => Themes => Add New => Upload Theme. For more info please check the article.

Please note that if you change the theme, you need to customize it from scratch, add banners, logo, favicon, etc. Also if you wish it's possible to order theme switching service offered by AliDropship.

10. How can I add different currencies to my website?

It's possible to add other currencies to your website and enable currency switcher based on geolocation.

11. How to set up different shipping options?

It’s possible to add more shipping options using the instructions.

12. How to receive payments via credit cards on my website?

You can register with one of the payment gateways from this list.

Please make sure the one you select is available in your country. Once you register and get your API keys, you can contact your project manager for further instructions.

13. My website is not found on Google, what to do?

You can verify your website with Google following these instructions.

This video to help you as well.

You will need to verify through HTML tag, which you need to insert in the head section of your website. Like this:

Kindly note that it may take several weeks for Google to index your website.

14. I’m receiving spam in the contact form, what should I do?

To keep automated software from engaging in abusive activities on your site we recommend using such tool as ‘reCAPTCHA‘. Please check the instructions on how to set it up.

15. How to set up customers’ accounts?

Please check the instructions on how to set up customers accounts.

16. How and when should I renew my hosting?

You need to renew your hosting once a year. Once you have bought the Premium Store with the Installation Package, AliDropship gives you one year of our hosting for free, so next time you need to renew the hosting is sharply after one year passes from the day you have made the purchase of the Premium store. For example, you have bought the store on the 25th of January 2021, so next time you need to renew the hosting is 25th of January 2022.

You will be notified by the email with the reminder to renew your hosting. In case you miss that email or delete it by accident, you can renew your hosting in the account of your cpanel (the login details are sent to you in the letter your manager sends you after the installation of the store is ready).

1. Log in to your cpanel

2. Click “Manage Profile”

3. You will be redirected to your hosting account. There click Billing => My invoices.

You will see the invoice you need to pay to renew the hosting

17. How and when should I renew my domain?

For our clients who purchased the installation package we buy domain name on Namecheap.com. As soon as installation of the website is done we transfer the domain name to the client’s namecheap account (we ask to create a namecheap account beforehand).

18. What do I need a cPanel for?

Please check this article for more information about cPanel.

19. What’s the first step to start marketing if I purchased the marketing package?

Download your marketing package materials from the email letter you have got right after the purchase (there is a link at the end of that letter).

In case you have not purchased marketing package, you can order it here.

The marketing package includes two files: Facebook Marketing Guide with detailed instructions and our Facebook strategy, and Winning Products and Targeting file with all the creatives, texts, recommended audiences. These files will help you to start your store's promotion.

Before you start your store’s promotion, please follow these steps:

  • Create a Facebook Business Manager and Facebook Ad account.

  • Create a Facebook Business page for your store here and connect the page with your website (see the previous point).

  • Create a Facebook Pixel and connect it to your website. Note: one website should have only one Facebook Pixel.

Our video will help you to set the Pixel up correctly.

After these steps are completed you can begin with the launching of your first Ad campaign on Facebook. You can follow the steps of the written Facebook Marketing Guide (the one which is in PDF) or you can check our video course about the Facebook ads.

Please note! To maximize earning potential from your promo campaigns, please follow our advertising instructions precisely.

20. How can I connect Social Media accounts to the store?

Please, be sure that you have created business accounts on the social media devoted to your store (With the name of your store, avatar and short information). Now, all you need to do is to insert the links of your social media accounts (or one account if you are using only Facebook, for example) into the WordPress of your website. Check the instructions to see how to do it.

After you will connect your social media account(s) they will appear as clickable icons in the footer of your website.

21. How to verify my domain in Facebook Business manager?

Go to Business settings => Brand Safety => Domains. There you will be offered to verify your domain name by one of the three methods. We advise you to choose “Meta-tag Verification” since it is the easiest way. You just need to copy the short piece of code together with the brackets “<>”.

And paste that code into the head section in the word press admin panel of your website. Login to your word press and go to: Customization => Head. Paste the code and Save. (In case you already have a google analytics tag there, just insert the domain verification code below and click Save button).

22. How can I configure events in my Facebook Business manager?

In your Facebook Business manager go to Events Manager => Aggregated Event Measurement (see the screen shot)

Click on “Configure Web Events”

Then, click on “Edit Events”

Click on the button “Add Events”

Very Important! Choose the correct pixel (the one you have inserted before into your website’s word press in Facebook Business manager Add-on).

Choose the event you would like to add and click “Submit” button.

Add 4 events and place them in the order: lowest events of the lowest priority and the highest of the higher priority. Search => View Content => Add to Cart => Initiate Checkout.

In case you already have Purchases, the “Purchase” event will be of the highest priority and the “Search” event will be eliminated.

In case you do not have yet Purchases: this event will not yet be shown here. Do not worry about this, this event will appear as soon as you have your first purchase. So after that you just need to go here once again and add “Purchase” event as the one with the highest priority.

23. I launched a PPE campaign but there are no sales. What should I do?

We do not expect sales at this point. PPE campaigns are optimized to generate as much engagement as possible. If your PPEs bring you purchases, that’s a great sign. But it doesn’t happen all the time and it is totally normal.

24. What budget is recommended for marketing campaigns?

Each type of Facebook Ad campaign has a different recommended budget:

  • For the PPE campaigns, $5-10 per day is enough.

  • For any conversions campaign, we usually set $10-50 as a daily budget per one ad set.

Please note! There aren't any "right" numbers when we talk about budget. Your daily budget can be $5, $20, $50, $100, or even more. The bigger your budget is, the faster you gather data and get results from your promotion.

25. How to evaluate the results of the marketing campaign?

At first be sure that you have set up the metrics which will help you to analyze the results of your campaigns. Please, watch this helpful video telling about FB ads metrics.

Now let’s evaluate the results depending on which campaign you are analyzing:

PPE campaign:

What metrics do we pay attention to when deciding on the winning creative:

  • # of ATCs, checkouts, and purchases;

  • Unique CTR (the higher, the better);

  • Cost per unique link click (obviously, the cheaper, the better);

  • Video average play time;

  • % of people who watched the video till the end (10% is good, 30-50% is great especially if your videos are 20-40 seconds long).

Note! we do not expect sales at this point. PPE campaigns are optimized to generate as much engagement as possible. If your PPEs bring you purchases, that’s a great sign. But it doesn’t happen all the time and it is totally normal.

Conversion campaign:

The key metrics we pay attention to when deciding on the winning ad set are:

  • # of ATCs and cost per 1 ATC;

  • # checkouts and cost per 1 checkout;

  • # of purchases cost per 1 purchase.

The more and the cheaper your purchases are the better.

Note! If you don’t have enough conversions, leave the campaign running for a couple more days. And if you still don’t get any conversions after that, just turn the campaign off.

Always look for consistent patterns in the ads. One purchase doesn’t always mean that this ad set is good enough to continue running. It could be by chance. But if the ad set generated several purchases at a reasonable cost, then you can consider it as potentially successful.

Leave your high-performing ad sets running.

LAA campaign:

The key metrics we pay attention to when deciding on the winning ad set are:

  • # of ATCs and cost per 1 ATC;

  • # checkouts and cost per 1 checkout;

  • # of purchases cost per 1 purchase.

The more and the cheaper your purchases are the better.

Note! Once you collect more data in your Facebook campaigns, you can launch other types of lookalike audience campaigns to reach more sales and find the most profitable ad sets.

Retargeting campaign:

The key metrics are the same as for the conversion or lookalike audience campaign.

26. How much do I need to spend weekly on advertising?

There is no exact budget to get a monthly result. We recommend spending $5-10 per ad set daily for engagement campaigns and $10-50 per ad set daily per conversion campaigns. On average, ROAS (return on ad spend) of our successful advertising campaigns - using the same promo materials we offer in the Marketing Package - comes to 2. It means that every $100 you spend on ads will bring you around $200 in sales. $20 out of this amount you will spend on re-ordering AliExpress products from suppliers, so your profit from every $100 invested will come to $80. This is an 60% net ROI (return on investment).

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