Event — a type of interaction with a website section (e.g., click, hover)
Metric — a quantitative measurement of how website visitors interact with different section types
Section — a website area (e.g., header, product categories, blog posts) that has several layout variants
Section type — a layout variant of a section
Test — an experiment wherein comparing two or more variants of the same section are shown to different website visitors at the same time to determine which type performs better.
Websites based on Smart Theme Woo have a list of production-ready sections that offer up to 5 carefully designed and thoroughly tested variants to choose from. These sections are:
Front Page slider
Front Page product categories
Front Page products
Front Page Instagram feed
Front Page subscription form
Front Page blog posts
Single product page
Category page menu
With the built-in Customizer, you can easily switch to a different header layout or choose another appearance of your single product pages. To learn more, please visit this setup guide.
To help you track how visitors interact with your website and understand what section type converts better, AliDropship dev team developed an innovative analytics solution – the Smart Theme Analytics add-on. It offers valuable stats on user behavior you can use to maximize your online store performance.
With the Smart Theme Analytics add-on, you can learn which section type performs better on your website by running tests. A test shows different variants of the same section to different website visitors at the same time.
Data on events / interactions (e.g., how many users clicked your Front page slider button) collected by the add-on are valuable and actionable insights you can use to improve your store. To get this information, the add-on takes advantage of Google Analytics 4, the modernized version of Google Analytics that offers an extensive range of flexible reporting features.