This feature is currently in beta.

Create 'Facebook for Developers' account here:

https://developers.facebook.com/docs/development/register

Create an app by following this guide:

https://developers.facebook.com/docs/development/create-an-app

In step 2 (choose an app type) choose Manage Business Integrations:

You will be directed into dashboard after the account creation.

Go to Settings → Basic and add your domain (with 'http', 'https' and without protocol):

Access token generation in Events Manager:

Go to Events Manager, choose your Pixel and go to settings. Scroll down to Conversions API and click Generate access token:

Paste your Access Token here and click Save:

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