Frida is a theme for small inventory designed to help you showcase items in an engaging way and elevate your brand. Please use this link to see the demo website.

In this setup guide, we'll cover such aspects as:


Once you've downloaded the theme, enter your WordPress panel and go to Appearance → Themes → Add New → Upload Theme.

Click Upload Theme → Choose File to upload the zip file you've downloaded. Then click the Install Now button.

Click Activate to continue.

Go to the Customization tab → License to activate your theme license key.


You can adjust the theme settings to your needs in the Customization area. The Frida theme also provides Live Customization, so you can modify how your website looks like right on the front end of your site.

To start live customization, click the green brush icon on the front end:

Here's where you can install the demo content and customize it to your needs. To get started, navigate to the General tab of your Customization.


  • At the top of the page find the Create button. This is the first move you should take when customizing an AliDropship theme. It will fill your store with default pages and menus so your store looks like the demo website. This is the starting point of any customization journey.

  • Keep the favicon provided by the Frida theme or upload your own icon.

  • To hide discount badges and star rating on your goods, disable the corresponding toggle switches.

  • To use the multi-step version of the Checkout page, disable the one-page checkout option.

  • Feel free to play around with colors to find perfect combinations that work exactly for your store. To help you create a consistent look and feel, we’ve introduced the primary and secondary template colors.

  • Consider keeping the Image LazyLoad option enabled to provide a better user experience and speed performance. This way images load only on some user interactions (i.e. scrolling).

  • Choose a font from the dropdown menu to adjust the font settings to your needs.


You can add scripts and CSS styles in Head in case you need to introduce some custom changes to the theme.


Upload your website logo, enable / disable the sticky header option, and show / hide the 'Shop' option (in the desktop version).



Above-the-fold area is arguably the most important part of any webpage. To make it shine, add an eye-catching image and pair it with a convincing title. Note that the mobile version of your banner is darkened automatically so it is easier to read the banner text.

By default, your banner links to the ‘All products’ page sorted by popularity. Feel free to replace this link with your own. Use the Add button to add more banners and transform them into a slider.

Additionally, you can upload a background video for the desktop version of your website. Please make sure to keep your banner as it'll be shown to avoid white screen issue while your video is loading.

Upload a video to your Media and add its link here.

Store Features

This compact section is located just below the banner. Feature text is accompanied by four icons. Adjust the text and icon color if necessary.


Below the store features element, there is an option to show the best-selling products (i.e. products that have the largest number of orders). In the dropdown menu, you can select how many items to display in this section (4 / 6 / 8 / 12).

Image With Text

This is a flexible section you might link to any page (for example, a certain product or a category). We recommend adding both desktop and mobile versions of your image to make sure your visitors enjoy the most beautiful imagery.

Two Images With Text

Feel free to add two more banners if you have more to say and show on your Homepage. Works the same as the 'Image With Text' section.

Why Choose Us

In this section, you are encouraged to share reasons why visitors to your website should trust your store and purchase from you. Each value is a new line accompanied with a checkbox. Change the default colors if necessary.

The unordered list of values can be found left to the video element. Add a link to your video (opens in a popup window) and upload a cover image.

Video Testimonials

With the Frida theme, you can add as many video reviews to your Homepage as you like. Add video links, upload cover images, and add review quotes. Your videos open in popups.

Single Product Page

Single Product Page

In this customization block, you can manage your Add to cart button (make it sticky on all screen resolutions and adjust its colors), enable the quantity selector feature, show the shipping message, and enable the social sharing buttons.

Store Features

The first product image is followed by the two store features element.

Use the Primary template color color picker to change the icon color and the Secondary template color color picker to adjust the background color. You’re welcome to edit the default text or disable this element if it doesn’t suit your needs.


Use the toggle switches to show or hide the tabs on your product page and edit the default content.


Here’s where you can edit the default wording and manage such options as ‘verified review badge’, review date, and the Write a review button.

Featured Product Page

Featured Product Page

With the Frida theme, there’s an option to create a page with extended customization options for certain products. You can transform as many product pages into featured pages as you want. Unlike ordinary product pages, you'll have separate customization options for each featured product page.

Click this link to see an example featured product page.

To start, hit the Add button:

Then click the green Add Product button:

In the popup window, select a product using the plus icon:

You’ll find a number of color picker options to help you build a distinct page for your ‘special’ product.

Short Description

It might be a good idea to add a couple of sentences describing your product to catch your visitors’ attention. You'll see this description right below the product price.

Featured On

Below the fold there is a block designed to inspire trust among your prospects. You’re welcome to add logos of your partners, logos of magazines your product has been featured in or any other icons you consider appropriate.

This section transforms into a slider on mobile.


Videos play a critical role in product performance, so don’t miss the chance to show a product film. Upload a high-quality cover image to bring the spotlight to the section.

Video open in popup windows.


Use this section to draw a favorable comparison between your featured item and what your competitors have to offer (it might also be an outdated, costly or inconvenient version of your product). Fill in the fields and upload images to highlight your product’s benefits and make your opponent's drawbacks even more obvious.

Featured Reviews

The next element you see is the feature reviews block. Here’s where you can show off certain testimonials and accompany them with customer photos.

Image Gallery

Undoubtedly, visuals are a powerful conversion driver. This is why we’ve added a 6-image gallery with the masonry layout so you give your product photos a fresh touch. Please make sure your images meet the recommended size requirements to keep this section neat.

Category Page

On each category page, just above Footer, you can display the customer reviews slider. Copy a few most inspiring customer testimonials and paste them into the corresponding fields. To liven this element up, there is an image shown right to your reviews. Feel free to replace it with your own if needed. Use the color picker option to change your background color.

Contact Us Page

Add your email address and edit the text displayed on the Contact Us page above your contact details.

Checkout Page

Learn how to customize your Shopping cart and Checkout here.

About Us Page

Tell your customers more about your business: edit the About Us text so that it tells your company’s story and upload a background image.

Below the description blocks, there is the Store Milestones section you can benefit from to show off your milestones. Background color of this section is managed by the Secondary template color color picker, the text in bold – by the Primary template color color picker.

Upload photos of your team members and add their names and job titles or use this section for your own purposes.


To make sure your prospective customers feel your store can be trusted, we’ve added a set of security, payment, and delivery icons.

Scroll down the page to find more customization options. Here you can add your logo, adjust the colors, and rename the default menu titles.

FAQs Page

The Frequently Asked Questions page might seem empty if you access it from your All Pages tab.

Unlike other utility pages, the Frequently Asked Questions page is to be edited in the FAQs tab of your Customization. This way you can show answers to frequently asked questions in a more interactive way. Go ahead and use the Add button at the bottom of the settings page to add more answered questions.

Subscription Form

The Frida theme offers two Mailchimp subscription forms.

The first one is a visually pleasing form with a right-hand image located on your Homepage;

The second one is a compact form that can be found in your Footer:

Add your form action to the both code pieces provided in Customization, edit the default text and colors and upload your own image so that the section fits your website style and needs.

Please consult this guide to learn how to set up a Mailchimp subscription form. Note that the default code you get with your theme is just a simple subscription form. Please go to your Mailchimp settings to customize it (e.g., send your subscribers guides, etc.).


Frida offers three menus.

  • Top menu (located in Header). Links displayed right to the Shop link. You're free to replace the default links in your Top menu and add new ones.

'Shop' itself is NOT a menu item. It shows ALL the product categories you've created in your Products → Product Categories. You'll learn more about how product categories are served in this theme in the next paragraph.

  • Company info (located in Footer)

  • Customer support (located in Footer)


With the Frida theme, you can present your product categories in a visually appealing way. You might want to write a short description of your category and add it to the Article text area. This description will show on the banner you upload for your category page.

Below you can add images to your category.

If you cannot see these fields, please make sure you've enabled the SEO meta data fields in your plugin settings.

  • Upload a full-width rectangular banner to display it on your category page.

In case there is no image added, a category page will look like this. Background color is managed by the Secondary template color color option.

  • Add a smaller square image to display it in your Shop.

These thumbnails are also available in your mobile menu.

'Shop' shows all the categories you've created. As this is a theme for small inventory, there are only parent categories available. In other words, subcategories will not show on your website.

If you can't see the above image options, please make sure you've enabled the SEO meta data fields toggle switch in your AliDropship plugin SEO settings.

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